Hege Oustad, CEO of Tripletex
Tell us a little bit about Tripletex, and your story prior to becoming a Visma company?
We started as a small startup with four founders. The years before we became a part of Visma, we had a yearly growth of around 70%. We worked hard to establish the awareness and acceptance of doing accounting in the cloud for end-users and for accountants.
Why did you decide to join Visma?
Visma is one of few companies that lets startups and founders continue with their business and plans. The added value of being able to learn from very competent resources at Visma made the match very preferable for Tripletex in 2016.
“We’ve constantly been able to scale the organisation to exploit the potential of our product Tripletex, both when it comes to support, product, development, marketing and sales.”
How did you go about onboarding your company and employees?
One of the great things about Visma is the Management Trainee programme, where very competent graduate students are joining the different companies in Visma. These resources were of great help to us when onboarding our employees and systems. We had a dedicated go-to person who helped us, and who knew the way around at Visma. Additionally, we met many others who helped us find our way in a new environment, but at the same enabled us to keep and grow the great culture at Tripletex.
In what ways has Tripletex grown since being acquired?
We started with 50 employees and € 7,7 million in revenue. By the end of 2022 we’ll be counting 300 employees and € 86 million in revenue. The growth has been enormous and Visma has definitely been a part of this success. We’ve constantly been able to scale the organisation to exploit the potential of our product Tripletex, both when it comes to support, product, development, marketing and sales.
How do you experience your own autonomy and go-to-market freedom?
My experience is that Tripletex has been able to run the business freely and within reasonable expectations. We’re given suggested growth targets and expectations of margins, which have been reasonable and in line with our own expectations. Throughout the years we’ve also been responsible for balancing our portfolio towards other Visma companies. This has been a good and healthy exercise in judging priorities and cost effectiveness.
What are the advantages of belonging to a larger group of software companies?
Since Tripletex experiences such a massive growth, it’s extremely valuable to have competent Visma resources in the Tripletex board. It’s also a great asset to have access to resources in other Visma companies that are genuinely interested in Tripletex, both the people and the business. The advice we get is valuable, trustworthy, creates positive spirit, secures development and challenges established routines and ways of doing things. A good example is our Marketing and Business Development department. It’s basically built up by Management Trainees with experience from several Visma companies. Their competence and experience have added great value and definitely contributed to the growth of Tripletex.
“My experience is that Tripletex has been able to run the business freely and within reasonable expectations.”